How to Boost Your Domain Authority

You can improve your marketing if you know your domain authority. How do you find out?

Here’s how to choose the right domain authority checker for your business.

Domain authority (DA) is how many backlinks your site has from other reputable sites. How relevant those backlinks are also counts.

Domain Authority is a metric Moz created to help businesses find out where they rank on search engine results pages. In a single DA score, they consider several factors, like linking root domains and the number of total links, to estimate how a page might rank. We can use this score to compare websites or track a website’s ‘ranking strength’ over time.”

There are some brands that seem to be authoritative without even trying. This is because the natural keywords that appear on their websites will have some weight.

As an example, movie site IMDB has a high DA because relevant keywords are naturally incorporated throughout the site. There are also a lot of secondary keywords on the site.

You are able to optimize your site better when you know what terms are deemed authoritative.

There’s a logarithmic scale for domain authority. Solo metrics don’t always increase or decrease the score in the same way. If a metric is important, it’s more likely to make a difference.

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