E-commerce marketing isn’t just a buzzword—it’s how B2B companies like yours put products or services in front of clients who are ready to buy. 

Whether you’re selling enterprise software, bulk raw materials, or consulting packages, e-commerce marketing is about meeting decision-makers where they are: online. 

This post explains what is ecommerce marketing, why it’s a must, and how tools like Trackier can help you make it work.

What is e-commerce marketing?

E-commerce marketing is a strategy of promoting and selling through digital channels. We’re talking your website, email blasts, Google ads, LinkedIn posts, or even partnerships with industry influencers. 

For B2B, it’s less about quick sales and more about guiding prospects through a process, sometimes months long, where they research, compare, and negotiate before signing a contract.

Statista projects global e-commerce sales will hit $8.1 trillion by 2026. That’s not just consumer goods—B2B ecommerce is a massive chunk of that, and businesses that nail their marketing strategy are the ones cashing in.

The Pieces of the E-commerce Marketing Puzzle

To pull off ecommerce marketing in B2B, you need a few key tools in your toolbox. Here’s what matters most:

1. SEO: Be Where Your Clients Look

If a procurement manager searches “supply chain analytics software” and your site isn’t on page one, you’re out of the game. SEO gets you there by optimizing product pages, blogs, and even technical stuff like site speed. Use tools like Moz to track rankings and find keywords your competitors are missing.

2. PPC: Target with Laser Focus

Pay-per-click ads let you zero in on specific audiences. Imagine a medical equipment supplier running LinkedIn ads targeting hospital administrators with “cost-effective imaging solutions.” You pay for clicks, but when those clicks lead to a demo request, it’s worth every penny.

3. Email: Stay in Their Inbox

Email is a B2B superpower. A personalized follow-up after a webinar or a monthly newsletter with industry tips keeps your brand top-of-mind. Platforms like Constant Contact let you segment lists—say, sending different emails to IT directors versus CFOs—so your message hits home.

4. Content: Prove You Get It

Content like case studies or how-to guides shows you understand your clients’ challenges. A cybersecurity firm might share a report on “Top 5 Data Breaches in Manufacturing.” It’s not a sales pitch—it’s a way to earn trust and start conversations.

5. Affiliate Marketing: Grow Through Partners

Collaborating with industry blogs or complementary businesses can put your brand in front of new eyes. This is where Trackier helps track every click and conversion from your affiliates, so you know exactly who’s driving leads. 

For example, a B2B logistics company could use Trackier to see which partner blog sent a $100,000 contract your way and reward them accordingly. It’s transparent and keeps your budget focused.

6. Social Media: LinkedIn’s Your Friend

B2B doesn’t mean ignoring social media. LinkedIn’s great for sharing client wins or joining discussions in industry groups. Even a quick X thread on market trends can get your name out there.

Why B2B Can’t Skip E-commerce Marketing?

B2B deals are complex—think multiple stakeholders, big budgets, and long timelines. E-commerce marketing makes it easier by:

• Simplifying the Process: Online portals let clients browse specs or request quotes 24/7, no back-and-forth needed.
• Giving You Insights: Analytics show you what’s working, like which landing page gets the most C-suite traffic.
• Building Credibility: Consistent, professional marketing screams “we’re legit” to skeptical buyers.

Trackier: Your Partner in Making It Work

Running campaigns across all these channels is a lot. That’s where Trackier lets you track affiliate programs, monitor ad performance, and spot shady clicks before they drain your budget. 

It’s built for B2B companies that need data they can trust. Picture a SaaS business using Trackier to see which affiliate drove 50 demo sign-ups last month, then tweaking their campaign to focus on that partner. 

It’s practical, saves time, and integrates with your existing tools like Salesforce.

Tackling B2B Challenges

E-commerce marketing isn’t all smooth sailing. Here’s what B2B businesses often run into and how to handle it:

• Long Sales Cycles: Keep prospects engaged with automated email sequences that share tips or updates without being pushy.
• Tough Competition: Stand out by targeting niche keywords or publishing content that solves specific problems, like “How to Cut SaaS Churn by 20%.”
• Limited Budgets: Stretch your dollars with affiliate marketing. Tracker’s tracking ensures you’re only paying for results.