Soap and candles might sit on the same shelf, but they’re used for totally different things. Soap keeps you clean and fresh, while candles light up a room and set the mood. Another interesting fact about these two things is that many brands offer both soap and candles to their buyers. This leads us to another dimension of their business, and that is their packaging. Both of them need packaging that sets them apart and makes them stand out.
In the modern world, which is also known as the era of conscious consumerism, buyers specifically look for eco-friendly products that are packed in sustainable and green packaging boxes. Consumers are aware of the impact of their choices and prefer shopping from brands that actively work to make Earth a better place. With this backdrop, packaging made from eco-friendly, recyclable, and biodegradable materials goes a long way in helping attract modern buyers. Sustainable packaging is not only about materials selection but covers various aspects. In this post, we will explain everything you need to know about eco-chic Custom Soap Boxes and candle packaging. Let’s start our journey and make your brand the favorite choice of modern buyers.
Essential Features of Eco-Chic Soap & Candle Sustainable Packaging
As already explained, eco-chic packaging designs are not only about materials. It covers various other elements as well. Let’s explore them.
Materials
The time of using plastic for packaging is long gone. Now paper-based materials rule supreme when it comes to crafting custom soap packaging and candle boxes. There are various options in this realm that are eco-friendly and reusable, including cardboard, Kraft, and corrugated cardboard. The last one is primarily used for shipping purposes. Kraft soap boxes are particularly famous among buyers due to their natural and organic appeal.
Minimal Designs
A major aspect of eco-chic packaging designs is minimalism. If you are new to the world of packaging, let us explain minimalism for you. It emphasizes simplicity, clean designs, simple fonts, limited color palettes, and minimal text or graphics. The main aim of minimal packaging is to reduce waste and material usage while enhancing the perceived value of the goods inside. As a result, soap packaging boxes are becoming highly appealing for buyers that seek elegance with simplicity.
Eco-Friendly Inks and Finishes
In order to make custom soap boxes more attractive, brands have to use various add-ons like coatings and finishes on the surface of packaging boxes. Luckily, there are options in this domain as well that don’t impact the overall sustainability of packaging boxes. You can go with plant-based inks and water-based coatings that can help reduce the environmental impact of your brand’s packaging. By using these organic and eco-friendly alternatives, you can get Candle Packaging and soap boxes that not only look great but are also pollution-free.
Custom Sizes and Shapes
Sustainable packaging is all about ensuring minimal material usage. For this purpose, brands have the option of getting boxes in custom sizes and shapes. This helps brands in two different ways. First, they can get boxes at lower rates since less material is used in making them. Second, a snug fit prevents free movement, which guarantees that the soap or candle arrives in pristine condition.
Eco-Friendly Labels
Using a minimal design and green materials is not enough to tell buyers about your eco-conscious efforts. You have to get a step ahead and include various design elements that actually reveal your brand’s work in making this planet a better place. You can include special logos like “100% recyclable, made from recyclable materials, or biodegradable” on packaging outer print. These additional details show your brand’s commitment to the environment.
Unique Box Designs
There is a myth about minimal packaging designs that they are not too good-looking. Many brands snub them by saying that they are too bland, dull, or boring. This is not the case. There is no limit to customization when it comes to sustainable packaging designs. You can display your brand’s unique aesthetics through these boxes.
Benefits of Sustainable Packaging Designs
Apart from making your packaging boxes more attractive, there are many benefits that brands can reap by using sustainable packaging boxes.
Brand Loyalty
Sustainable packaging lets you align your products with buyers’ preferences. When an eco-conscious buyer notices that your products and packaging are sustainable and eco-friendly, they instantly buy it. This doesn’t stop here and creates a loyal customer base for your brand by building a strong connection with buyers.
Organic Marketing
We are living in the world of social media, and it is a powerful tool in changing opinions. There are forums and groups online in which people discuss the environmental impact of their purchases and mention products that are eco-friendly. It can lead to organic word-of-mouth marketing, which can boost sales. Moreover, many buyers review the products they buy on various platforms such as Instagram and Facebook. A mention in such posts is going to go a long way in making your brand famous.
Cost-Effective
With so many benefits of sustainable packaging, one might think that eco-chic packaging comes at a higher price point. Well, to your surprise, these boxes are actually cheaper than ones with full-color printing and HD graphics. The reasons behind it are quite simple; they use fewer inks & materials and are made to an exact size. Moreover, almost every packaging supplier offers soap boxes wholesale rates for bulk orders.
Corporate Social Responsibility (CSR)
Nowadays, buyers judge brands not only by their products but also by their actions. By using sustainable packaging for your brand’s soaps and candles, you can boast about it at public forums, in brochures, online, and on your website. This can not only attract millions of customers but also potential investors. Brands that keep their sustainability game above par are usually viewed as trustworthy and ethical.
Some Real-Life Examples of Sustainable Packaging
All of the things discussed above are not only rhetoric. There are 100s of brands all over the world that have adopted this approach to good effect. Here are some examples that can help serve as motivation for your brand.
- Zara: A leading fashion brand, uses a closed-loop packaging system by using cardboard boxes up to five times before recycling them into packaging.
- Ethique: It is quickly becoming the top choice of soap and shampoo buyers and uses Kraft boxes to present its products.
- Bronner’s: They offer a wide range of soaps and use 100% post-consumer paper-based packaging for their products.
- Meow Meow Tweet: It is an artisan brand that offers vegan soaps, shampoos, and creams. They also use recyclable Kraft and cardboard boxes for packing soaps.
Wrap-Up
Sustainable packaging is not only about aesthetics and attracting buyers; rather, it is a long-term strategic move that will take your brand far ahead of your competitors. By using minimal designs and eco-friendly materials, you can create custom packaging boxes that will protect the planet and also market your goods. The future of packaging is green, and Packaging Mania is here to help you stay on the right track. They offer candle packaging and custom soap boxes with all the essential eco-friendly packaging features.
