Any company’s branding is crucial as it allows you to build a relationship with your audience and the employees. The main criterion of branding is to make people feel a connection with your organisation. The business value will increase eventually if your branding is strong. It is a way to tell people why you are a better choice than your competitors. Making a reputation in the market is quite a difficult task. Managing PR is a very tricky job as you have to do everything to gain people’s trust. Once the brand name is established and you have made hold in the market, then there is no going back. So, from time to time, you have to come up with unique ideas to run special PR campaigns. The festive season is almost here, and it is the best time to do advertising for your company. Here is a list of a few ideas you can consider during the upcoming festivals.
Client Gifting.
Receiving gifts from the company creates a sense of connection. Marketing and companies have long relied on gifting to strengthen relationships with existing and potential clients. To show appreciation for their business, client gifting plays a vital role. You can get many Corporate Diwali gifts for your clients to extend your best wishes. Some of the gifts are sweets and namkeen hampers, dry fruit combos, god idols, decorative pieces and much more. Make sure that the quality of the product is good, as it will reflect your brand name.
Social Media Reels about celebrations
Social media is the platform where you can get publicity for your business in so many ways. Share posts regularly, and make engaging reels about how you will celebrate the. Festival. Share pictures of office decorations during the festival. All these small details greatly impact the audience as they will show people that other things are also given importance along with the work.
CSR activity
Corporate Social Responsibility can range from social activities to operational changes and even transforming your business strategy and model. You can perform donation drives and indulge in sponsorship that is meaningful for the company, employees and the community. A company’s business strategy or model can undergo a wholesale transformation to integrate environmental and social goals as a critical component of CSR initiatives. This will also improve employee productivity, talent acquisition, engagement, retention, community support and customer loyalty.
Launching Special Offers
Special offers always attract people. Coming up with special offers will be another way to be in attraction among the audience. Basically, special offers are launched to increase sales and give great brand exposure. If any company provides special discounts for a certain group of people who are in any difficulty or are underprivileged, that also helps increase the company’s reputation.
Employee Referral Programme (letting customers enjoy employees discount)
You can easily connect with your employees’ professional network through an employee referral program. Getting a hold of a huge talent pool can be done in a short period of time. Employee referral programs have many other benefits in addition to this one. Employee referral programmes will also help any company to grow as a brand. It will also improve the scope of employee engagement. It will also reduce Recruitment Cost Significantly.
Employee Gifting
Behind a successful organisation, there are hard-working employees. So it is a responsibility to provide them with all the facilities. Giving them gifts on any social occasion will make them feel their importance in the organisation. The majority of organisations recognise that festival gifts increase employee motivation and enhance employee experience. As it has a vital role to play in the overall scheme of things, it is crucial for organisations to manage well. If your employees are working from home, you can send them festive wishes with FlowerAura gifts with their hassle-free delivery service.
These are some of the things you can keep in mind to create brand value for your company.
