Let’s be real — whether you’re starting a blog, launching a side hustle, or building your brand online, having a cohesive visual identity is key. People remember what they see, and a strong, consistent look can make all the difference — whether someone clicks away in two seconds or sticks around to learn more about you.
The best part? You don’t need to spend a fortune on fancy software or subscriptions. Thanks to the generosity of creators and a bunch of free platforms, you can create a polished, professional-looking branding kit — without spending a dime.
From logos and transparent PNGs to background videos, custom illustrations, and more, here’s how you can build your visual brand identity from scratch using completely free tools and resources.
What’s in a Visual Branding Kit, Anyway?
Before jumping into tools, it helps to know what you’re actually creating. A typical branding kit includes:
- Logo files (including transparent PNGs)
- Color palette
- Fonts (typography)
- Photo style (soft and natural, bold and modern, minimal, etc.)
- Design elements (icons, overlays, textures)
- Video elements (backgrounds, transitions)
You don’t need all of these at once, but having a consistent set of visuals will help your posts, social media, emails, and videos feel like part of the same story.
1. Pikwizard — Perfect for Beginners & Versatile
Start here if you want variety. Pikwizard media library offers over a million assets, including free stock photos, transparent PNGs, and short videos — all in one place.
The transparent PNGs are especially useful if you want to layer logos over textured backgrounds or add accents to your Instagram posts. Plus, their built-in editor makes it easy to tweak images, resize, and even match your brand colors.
Highlights:
- Transparent PNGs for flexible layering
- Easy-to-use editor
- No attribution needed, even for commercial use
Use it for:
Creating logos, social media templates, banners, and mixing PNGs with videos for landing pages.
2. Unsplash — Find Beautiful, Consistent Photos
A great branding kit needs a distinct photography style. Whether you prefer soft, natural images or bold, colorful shots, Unsplash has a huge library of high-quality, editorial-style photos.
Their images aren’t your typical “stock photo” look — they feel authentic and curated. Use them for headers, hero sections, mood boards, or just to set the tone.
Highlights:
- Massive collection of high-quality photos
- Perfect for lifestyle, travel, or fashion branding
- No attribution required (but appreciated)
Use it for:
Website headers, blog post images, lookbooks, or visual storytelling.
3. CleanPNG — Find Transparent Graphics Fast
Need icons, mockups, or graphics with transparent backgrounds? CleanPNG is your go-to. It’s simple, fast, and has a wide variety of PNGs sorted by theme.
Whether it’s a social media icon, a product mockup, or an overlay, you can find what you need without extra editing.
Highlights:
- PNGs sorted by category
- Transparent backgrounds — ready to use
- Free and easy to browse
Use it for:
Icons, overlays, product images, or layered graphics.
4. Mixkit — Free Modern Video Clips
Thinking about videos? Mixkit offers free, high-quality clips perfect for background videos, intros, or social media stories.
From abstract loops to lifestyle shots, these videos are great for creating a modern, engaging vibe across your website and social platforms.
Highlights:
- HD and 4K quality
- Curated by theme (business, nature, wellness, etc.)
- No attribution needed
Use it for:
Website backgrounds, Instagram or YouTube intros, or animated story templates.
5. Coolors — Make Your Color Palette
Colors matter — they set the mood and help your brand stand out. Coolors makes it super easy to create, explore, and save your perfect palette.
Once you have your primary, secondary, and accent colors, you can plug those into your favorite design tools and keep everything consistent.
Features:
- Generate palettes or build your own
- Export HEX/RGB codes
- Save and share with your team
6. UnDraw — Customizable Illustrations
If illustrations are your thing, UnDraw is a goldmine. It offers a growing library of sleek, modern SVGs that you can customize by changing their primary color to match your brand.
They’re royalty-free, easy to edit, and perfect for adding a modern, friendly touch to your website or social posts.
Highlights:
- SVGs or PNGs
- Fully customizable colors
- Free for commercial use
Wrapping It All Up
Building your visual brand doesn’t have to be overwhelming or expensive. The secret is to pick assets that feel aligned and keep them consistent across your platforms.
Start small:
- Choose a core color palette
- Pick a logo or placeholder
- Decide on a photo style
- Add a couple of supporting visuals like icons or videos
By combining these free tools — Pikwizard for images and videos, CleanPNG for graphics, Coolors for colors, and UnDraw for illustrations — you’ll be surprised what you can create without breaking the bank.
Final Thoughts
You don’t need a big budget or a fancy design team to look professional online. With a bit of time, some experimentation, and these free resources, you can craft a branding kit that feels polished and authentic.
And if you’re wondering where to start, Pikwizard is a great place to begin — it brings together transparent PNGs, stock photos, and short videos in one easy-to-use platform.
So go ahead: gather your assets, define your style, and bring your brand to life. Your audience will definitely notice the difference.
