Finding the right Meta ads agency is hard. You search online, look through dozens of websites, compare promises, and still end up confused. Everyone says they can run ads, grow your business, or bring results. But how do you actually know who’s legit?
If you’re serious about advertising on Facebook, you need more than someone who just sets up campaigns. You need a team that understands how Facebook works today—not five years ago. You need accounts that don’t get shut down. And you need people who know how to run real, working strategies. Not guesswork.
Here’s how to pick an agency that actually helps you run campaigns that last—and convert.
10 Things to Consider When Selecting a Meta Ads Agency
1. Start With What You Actually Need
Most businesses skip this step. They jump straight into hiring without knowing what they’re hiring for. Do you just need someone to run ads? Or do you also need ad accounts? Are you looking for full management or just support?
Write it down.
- Do you already have a working ad account?
- Are you constantly getting ad restrictions or bans?
- Do you want to scale fast without spending weeks fixing issues?
Answering these helps narrow down who can actually deliver what you need.
2. Check If They Offer Agency Ad Accounts
This part matters more than most people think.
Many businesses struggle with blocked or restricted accounts. That slows down campaigns, burns money, and wastes time. A proper Facebook agency account setup gives you the foundation to run stable campaigns.
Ask directly:
- “Do you provide Facebook agency account access?”
- “Is there unlimited spend available?”
- “What happens if an account gets flagged?”
If they dodge these questions or only give vague answers, move on.
3. Look At Their Experience With Your Type of Business
Not all agencies are built the same.
Some are great at e-commerce. Some are better at local services. Others may be focused on lead generation. You want someone who has already run successful ads for your kind of business. Ask for actual examples—not just case studies with big logos and no detail.
A good Facebook advertising agency should be able to tell you:
- The kind of budget they worked with
- What results were achieved
- How long it took
- What kind of ads they ran
If they can’t explain any of that clearly, they probably didn’t do the work.
4. Ask About Spend Limits and Scaling
This is where things get real.
Once you find a winning ad, you’ll want to scale. Fast. But not every agency gives you the setup to do that. Some use personal ad accounts or low-level business accounts with small daily limits. These accounts cap your growth.
Ask them:
- “What’s the daily or monthly spend limit on your accounts?”
- “Can we scale campaigns quickly without issues?”
- “Do I need to worry about ad rejections or account bans?”
A professional Meta unlimited spend ad account allows you to move fast, test quickly, and double down without interruptions.
5. Find Out How Transparent They Are With Reporting
You’re spending money. You need to see where it’s going.
Some agencies send flashy reports that look good but tell you nothing. A good agency shows you the ad performance in a way you understand. You should know:
- What’s working
- What’s not
- How your money is being spent
- Where they’re making changes
Transparency is also crucial in ad agency accounting, especially if you’re scaling fast or juggling multiple campaigns.
6. Understand Their Support Structure
Things go wrong. Ads get rejected. Campaigns break. Rules change. The real question is: What happens when that happens?
A real Meta ads agency has support in place that doesn’t make you wait days for a reply. You should know:
- Who will manage your account?
- Can you speak to someone directly?
- How fast do they reply if something goes wrong?
The best agencies are available when you need them—not only when it’s convenient for them.
7. Ask What Happens If The Account Gets Disabled
Let’s not pretend Facebook ads always run smoothly.
Even with the best agency, sometimes accounts get disabled. That’s part of the platform. But what matters is how the agency handles it.
A reliable agency should offer a backup Meta advertising account quickly and without fuss so your campaigns aren’t paused for long.
Ask them:
- “If the ad account goes down, what’s your backup process?”
- “Do you give us a new account right away?”
- “Will my campaign get paused or moved fast?”
If they can’t explain their process for this clearly, that means they’re not prepared.
8. Check Pricing—But Don’t Make It Everything
Pricing should make sense, but it shouldn’t be your only focus.
Cheap agencies often cost more in the long run because of poor results, low-quality accounts, or lack of support. Expensive doesn’t always mean better, either. What you want is clear pricing with no hidden fees—and real value for what you’re paying.
Ask them:
- “Is this a flat monthly fee?”
- “Are there any extra charges for ad accounts?”
- “Do you take a cut of the ad spend?”
An agency that offers you the chance to rent Facebook ad account access as part of the deal should explain exactly what that includes.
9. Look For Agencies That Focus On Performance, Not Promises
Agencies that promise the moon often don’t deliver much.
Real performance is built on testing, data, and continuous work. You want an agency that talks about how they handle optimization, split testing, and audience building—not just results they got for someone else a year ago.
Some agencies even let you buy Facebook ads accounts, which gives you more control over your spend and strategy—if that fits your model.
They should have a plan. Not just promises.
10. Start With a Short-Term Test First
Don’t lock into a long contract right away.
Good agencies are happy to start with a short-term test. That gives you time to see how they work, check the results, and decide if it’s worth going long-term.
Ask them:
- “Can we start with a one-month test?”
- “What will we aim for in that time?”
- “How do we review results before moving forward?”
A short test run also gives you time to evaluate things like ad agency accounting practices and campaign responsiveness without big risks.
Choose Right, Spend Smart, & Win Big!
There are a lot of Facebook ads agencies out there. But only a few know how to run accounts properly, keep them alive, scale campaigns fast, and actually deliver results. Don’t pick based on big promises. Pick based on clear answers, account access, and proof they can run your ads at the level you need.
Ask the hard questions. Look at the details. Get everything in writing. You’re trusting them with your money—make sure they’ve earned that trust.
That’s the real way to pick a Meta ads agency.
