Fashion Nova, a fashion brand, is a household name among millennials and Gen Z. No wonder you can’t talk about fashion without mentioning Fashion Nova in a conversation with this new generation of shoppers.
The fashion house made its debut in 2006 as a physical store in Panorama City, Los Angeles. Richard Saghian, the brand’s founder and CEO, specialized in women’s outfits, including affordable clubwear and swimwear.
Before establishing Fashion Nova, Saghian had worked at his father’s clothing store, where he interacted with customers and understood what they needed. After founding Fashion Nova, he ensured that it went the extra mile to satisfy its customers’ needs. Therefore, Fashion Nova started making affordable outfits targeting diverse body shapes and sizes.
In 2013, Richard Saghian took Fashion Nova to the next level by opening an e-commerce store. Saghian had foreseen Instagram’s potential as the brand’s marketing tool. He dived into Instagram marketing, where Fashion Nova started posting consistently to engage its followers.
So, why is Fashion Nova so popular among millennials and Gen Z? We all know how expensive it can be to keep up with the latest fashion brands, especially from reputable companies. Moreover, the younger generation consists of shoppers who always want to look good (or perfect) on social media platforms.
Here’s how Fashion Nova has become the most sought-after fashion brand among millennials and Gen Z:
Trendy and Affordable Outfits
Fashion Nova understands that the younger generation loves newness and must stay trendy in the current digitized world. Hence, the fashion retailer has been producing 1,000 new styles every week. Also, the fashion brand ensures that the outfits are affordable.
The e-commerce retailer has, as a result, become the go-to brand due to the affordability of its stylish and trendy outfits.
Social Media and Influencer Marketing
Millennials and Gen Z are the digital-savvy generations. This category of shoppers looks for fashion-related information online and love being up-to-date with the latest styles. Having understood this, Fashion Nova has been engaging its massive fan base on Instagram.
The fashion brand posts numerous photos of models donning the brand’s apparel. By engaging a vast array of models, including plus-size and curvy women, Fashion Nova appeals to the younger generation of shoppers who embrace diversity and inclusion.
As part of its marketing strategy, the top-rated fashion house has been partnering with celebrities, pop musicians, and fashion icons. Mega influencers, including Cardi B, Kylie Jenner, Megan Thee Stallion, Kourtney Kardashian, and Nicki Minaj have been showing off Fashion Nova apparel.
In addition, Fashion Nova’s mega influencers have massive followings on social media platforms, including young shoppers. Millennials and Gen Z shoppers look up to these icons as trendsetters of the latest fashion styles. Therefore, by donning stylish yet affordable outfits, the celebrities indicate to their fans that they don’t need to overpay to look fashionable.
Fashion Nova, one of the most-searched-for fashion brands, has made it possible for the younger generation to enjoy fashion without digging so deep into their pockets. That’s how the fashion house has garnered a massive following among millennials and Gen Z.