In today’s world of information overload, it can be easy to feel overwhelmed with the amount of content available on a daily basis. With so much going on in our lives and online, it is important to make sure your voice is heard above all else. One way you can do this is by using images in your blog posts. Let me show you how they work!
1. Higher CTR with Images
When you add visual content to your blog post, the amount of people who click on it will increase. This is due in part because when people see images they subconsciously want to have a better look at them without being able to do so on an article. If they click on the image, they are going to be able to get a closer look.
This is particularly important if you have a lot of content on your blog post. If there are 20+ articles to read, will people want to click through to see each one? You can bet that most won’t, but by adding an image they may be more likely to do so.
2. They Can Be Easily Shared
When it comes time for someone else to share your blog posts with their community, the images you put in them can play a big role in how much outreach you receive as well as its validity. Social media sites like Twitter and Facebook not only allow pictures within the posts, but also offer ample space for any who would want to comment on it or share it another way like via email.
3. Categorizing with Images
If you are writing about a lot of different topics, it can be helpful to include images in your posts so people know exactly what is contained within them. If there is an image attached they may be more inclined to click on it and see if the article contains something they want to read about. This saves time for both you and your readers by letting them see what the article will cover before clicking through.
Now that you know just how important images are when blogging, go ahead and try adding them into some blog posts! It might be a bit tedious at first, but as you gain experience with creating the image content yourself the work should start going quicker until it becomes second nature. By adding images in blog posts you are able to make your content look great!
4. Easier to Understand
If you are writing an article that has a lot of complex information in it, adding pictures can help both you and your readers get the point. Visuals help to break up text so instead of reading long paragraphs they can see pictures that summarize what is being taught. This may even spark further questions which then need to be answered or looked into by your reader
This even goes for when you are trying to explain something like how computers work or various appliances around the home. If someone is having problems with something in their house, they often turn to the Internet in order to find answers online. Having images attached will not only make it easier on them but also on you!
5. Improved Search Engine Optimization
When your page is being ranked by search engines what they are looking for most is text. This is because the pictures on your website are not able to talk or have keywords associated with them in order to be ranked. By adding in images that have text, you are then making it easier for search engines to rank you higher due to more information being available about your content.
This doesn’t mean you should go out and make every image containing the words related to what your post was about, but it can help if they relate or show something directly related. Think of this as a way to “round-up” all the information within an article into one spot where people can click on.
7. Improve Your Post’s CTA (Call-to-Action)
If you have an email list or want people visiting your blog to follow through on something, being able to add an image in your post is a great way to get attention for whatever it is you are trying to get across. For instance, if you wanted readers of this article to download our free eBook about the importance of images, you could add an image to the bottom of your article directing people to do so.
This would be beneficial for several reasons. Not only are you able to get attention for what it is you want others to see, but because pictures have been shown to increase conversion rates , you would likely get more downloads compared to if there wasn’t one included.
8. Boost Engagement
If someone visits your website or sees a picture on social media, they may not always click through or comment on it immediately. They are still thinking about what just happened however and will eventually come back to things that really intrigued them at some point later on in the day, week, month…etc.
The idea here is by adding in images within blog posts you are able to grab their attention and then give them something that will take up more of it. This means they are more likely to engage with whatever is being shown instead of just moving on to the next thing they see online.
Images are important for blogging no matter what type of content you are wanting to create or share with your readers. By adding images into blog posts, not only do you make your article look better but also easier to understand, which in turn helps improve both your click-through rate and ranking in search engines . Plus, there are many other benefits when it comes to images too!
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