When people think about owning a motorcycle that blends heritage, style, and unmistakable presence, Harley-Davidson is often the first brand that comes to mind. With a wide range of models—from stripped-down cruisers to fully loaded touring machines—the cost of a harley davidson motorcycle can vary significantly depending on what you’re looking for and how you choose to buy.
Understanding the cost breakdown of both new and used Harleys can help you plan your budget and make a smart, informed purchase. In this guide, we’ll cover the average price ranges for different Harley models, what affects their cost, and what you can expect when shopping new vs. used.
What’s the Starting Price of a New Harley?
New Harley-Davidson motorcycles range from relatively affordable entry-level models to high-end touring bikes that rival the cost of a car. Pricing varies based on model, features, trim packages, and custom upgrades.
Entry-Level and Mid-Range Models
- Iron 883: Starting around $11,000
- Nightster or Sportster S: $13,000–$16,000
- Street Bob 114: About $16,500
- Low Rider ST: Around $23,000
These models are popular among riders looking for minimalism with classic styling. The lower price points make them appealing to beginners or those stepping up from smaller bikes.
Touring and Premium Models
- Heritage Classic: Around $22,000
- Road King Special: About $25,000
- Street Glide Special: $28,000–$30,000
- Ultra Limited or CVO Models: $32,000–$50,000+
Touring bikes come with larger engines, infotainment systems, saddlebags, windshields, and advanced rider-assist features. If you want long-distance comfort, expect a higher price tag.
Customization and Dealer Fees
When budgeting for a new Harley, remember that the sticker price is just the beginning. Dealerships often add fees for setup, freight, and documentation. If you opt for custom accessories or paint, the cost can rise quickly.
Additional Costs to Plan For:
- Destination charges: $500–$800
- Setup or prep fees: $200–$600
- Sales tax and registration: Varies by location
- Upgrades and accessories: Handlebars, exhaust, seats, lights, etc.
Customizing a harley davidson motorcycle is part of the brand culture, but it’s important to factor those extras into your overall budget.
How Much Does a Used Harley Cost?
Buying a used Harley-Davidson can offer significant savings—especially if you’re willing to buy an older model or don’t need the latest features. Prices vary based on mileage, condition, modifications, service history, and location.
Average Used Harley Prices:
- 5 to 10 years old (mid-range models): $8,000–$15,000
- Older Sportsters or Softails: $4,000–$9,000
- Used Touring Models (low mileage): $12,000–$20,000
- High-mileage or older Touring bikes: $6,000–$10,000
Keep in mind that well-maintained Harley-Davidsons hold their value better than many other brands. Their resale market is strong, particularly for popular models like the Road King, Street Glide, and Sportster.
Where to Find Used Harleys
You can find pre-owned Harleys through dealerships, private sellers, and certified pre-owned programs. Shopping through a dealership offers more buyer protection, while private sellers may provide more flexibility on price.
Pros and Cons of Each:
Dealership:
- Pros: Service inspection, warranty options, trade-in opportunities
- Cons: Slightly higher prices, added fees
Private Seller:
- Pros: More room to negotiate, often lower prices
- Cons: No warranty, risk of hidden issues
Buying used gives you access to discontinued models and older bikes with unique styling or customizations not available on newer versions.
Factors That Affect the Cost of a Harley
Beyond the model and age of the bike, several other factors influence the price of both new and used Harleys.
1. Mileage
Lower mileage typically means higher cost. For Harleys, anything under 10,000 miles is considered low, while models over 30,000 miles may be priced more aggressively—depending on maintenance records.
2. Condition
A well-maintained bike with service records, clean paint, and minimal wear will command a higher price than one that’s been neglected, dropped, or modified with cheap parts.
3. Upgrades and Modifications
Upgrades can either increase or decrease value. High-quality performance parts or premium accessories may boost value, while excessive or poorly installed mods can reduce a bike’s appeal.
4. Time of Year
Motorcycle prices can fluctuate by season. Shopping in winter or late fall may lead to better deals, especially at the dealership level when inventory needs to move.
5. Location
Demand and pricing vary by region. In areas with long riding seasons, bikes tend to hold their value longer. In colder climates, winter discounts may be more common.
Cost of Ownership Beyond the Purchase Price
Owning a Harley comes with additional costs that should be factored into your budget. This is especially important if you’re deciding between a new or used harley davidson motorcycle.
Recurring Costs:
- Insurance: Can range from $300–$1,000+ per year depending on the bike, rider age, and location
- Maintenance: Oil changes, tires, brakes, and fluid flushes
- Fuel: Varies by engine size and riding habits
- Storage: Garage space, covers, or off-site storage
- Registration and inspection: Local DMV costs
Used bikes may need more frequent maintenance or part replacements, while new bikes might come with service plans or warranties.
Is New or Used Right for You?
Both options come with benefits depending on your priorities and riding goals.
Buy New If You:
- Want the latest technology and features
- Prefer warranty coverage and peace of mind
- Plan to keep the bike for many years
- Don’t mind paying more for customization and accessories
Buy Used If You:
- Want to save money upfront
- Are okay with older styling or fewer features
- Have mechanical knowledge or access to a trusted mechanic
- Want to test the waters without a big financial commitment
In either case, a little research and price comparison go a long way. Knowing what to expect before stepping into a dealership—or contacting a seller—helps you avoid overpaying and makes the entire buying process smoother.
Final Thoughts
So, how much does a Harley Davidson motorcycle cost? The answer depends on the model, whether you buy new or used, and how much customization you’re after. Entry-level Harleys start around $11,000 new, while top-tier touring bikes can push well past $40,000. Used bikes offer value and variety, with prices ranging from $4,000 to $20,000+ depending on condition and features.
Understanding all the variables—from base price and dealer fees to ownership costs and resale value—can help you make a purchase that fits your budget and your lifestyle. Whether you’re buying your first Harley or adding to a growing collection, there’s a model and price point for every kind of rider.
