Candy packaging is done to keep the candy safe (either physically or from the other elements like bacteria in the surrounding) and to make it look beautiful. Therefore, candy or other food products can be kept as safe as possible by proper packaging. On the other hand, products are frequently judged by their packaging just like books are judged by their covers.
So, the delightful packaging of candies or other products makes customers buy them. Any information that a customer wants to know such as expiry date, manufacturing date etc. is written on the packaging. So, the packaging is all-important for every product to keep it safe and fresh.
At this time, there is a lot of competition between the brands or companies and due to this competition, it is very difficult and effortful to be a top-selling brand.
Hence, uniqueness is the way to attract customers. You can design your custom candy boxes in a unique way rather than other brands. Packaging can be done in many ways. So, here are some ways to design effective candy boxes packaging:
Firstly, for designing candy box packaging high-quality materials should be chosen that are cost-effective and eco-friendly. Remember that the material you are choosing for custom candy boxes should also take printing well. The reason for this is that the dull outer look of boxes will not look attractive and the customer will not give it a second chance. There should be a strong packaging of candy so that the candy will not melt or get spoiled. We are providing high-quality customized and attractive packaging boxes.
The next thing comes the colour. The fundamental need of life to make you feel lively is colour. They are marvellous to express your feelings or emotions. Besides the basic need of life, colours also have a great effect on the marketing of any product. So, the main part of packaging designs is the colours.
As we know, candies are mostly liked by kids so colours should be chosen wisely which are appealing to kids. Kids are mostly attracted to bright colours instead of dark. Bright colours also express softness and peace. So, bright colours for packaging candy are not a bad idea. Colour matching is also important in candy packaging.
In New York, 85% of the customers get attracted to the product because of its colours. Colours are the best way to express the nature of a product. Each colour indicates its own specifications like Green is related to nature, Blue shows purity, White shows peace and other colours express their special characteristics. The colour of your custom candy box and the text or print on it should make a good contrast like pink and blue, blue and yellow, red and green etc. to catch customers’ attention towards it.
Avoid Unnecessary Elements
Furthermore, there should not be any unnecessary text or images. If you do that, it will become hard for the customer to find any information that he/she is searching for. If the quality of materials used for packaging is poor, then there will be more bad reviews and negative feedback but if good quality material is used, more positive feedback will be received. So, after talking about the requirements of unique candy packaging let’s move to the method of packaging.
Method Of Packaging
You can use the twist and roll wrappers, glass jars, cardboard boxes, plastic bags, aluminum foil to pack candies: For printing, the latest printing techniques just as embossing, UV printing and graphic designing can be used. You can print any design of your own choice on it. It may be the picture of the candy or the name written in it and also have an expiry and manufacturing date on it.
After printing, put the candies in a box or glass jar or wherever you want to pack them in and then close it tightly so that they can be kept safe from ants or other insects as they are attracted to sweets. Also, remember to keep the size of a candy box small so the customer cannot be disappointed after seeing a small quantity of product in it.
If you keep the size of a candy box large and put a small quantity of candies in it, the customer will be disappointed and also he/she will get hurt after seeing a small quantity of product in such a large box. When someone is going to buy something, firstly he/she checks that product of every brand or company.
The good quality and unique design of your product will catch the customer’s attention towards it and he/she will be more likely to buy your product than that of others which are simple and old designs. Before using any material for packaging, make sure that it is safe and eco-friendly.