Awareness
Awareness campaigns assist in spreading the word about the value of your app. Some companies achieve this through mobile ads on social media channels, while others find innovative ways to demonstrate their value by providing an immediate solution to a common problem.
Transactional
Whether you’re confirming a successful transaction or informing a user of shipping updates, transactional campaigns are extremely effective at increasing engagement, and there are statistics to back it up. Transactional campaigns have an open and engagement rate that is 8 times that of traditional marketing emails. Trigger campaigns are an excellent way to automate engagement in response to a specific action taken by a user.
Onboarding
Effective onboarding campaigns assist new users in learning the ins and outs of the system. Depending on the industry, you may want to show a tour of your app, highlight key features, or list the benefits. Whatever you include in your onboarding campaign, make sure it provides value as soon as possible.
Opt-In
The timing of your opt-in requests is equally important as the content. Instead of simply asking first-time users if they want to receive push notifications, use priming campaigns to educate them on why they should. Developing a process that thoughtfully prepares your users for the opt-in request increases the likelihood that they will agree to it.
Promotional
Promotional campaigns, probably the most well-known type of campaign among consumers, can be extremely influential when it comes to engagement… and disengagement. If you have too few promotions, your customers will be unmotivated to buy. Too many, and your “special discounts” no longer seem so special.
Feedback
One of the most valuable insights you can obtain comes from your customers, not from data analytics. Whether you’ve just launched an app or have been around for a while, your customers will appreciate the inquiry, and you’ll appreciate the insights.
If you want more in-depth feedback, a feedback survey might be a good option.
Referral
You can use AI tools to predict who will be your most loyal supporters. RFM Analysis assists you in locating them so that you can incentivize them to refer your app.
Effective onboarding campaigns assist new users in learning the ins and outs of the system. Depending on the industry, you may want to show a tour of your app, highlight key features, or list the benefits. Whatever you include in your onboarding campaign, make sure it provides value as soon as possible.
Upsell
Since your loyal users are already interested in your app, upsell campaigns are an effective way to educate them on their subscription model options.
However, make certain that you are only targeting users who have already seen the value of your app. If you bombard new users with upsell requests, you are driving away potential customers.
Win-Back
Getting a new customer can be up to 25 times more expensive than keeping an existing one.
Mobile Marketing Campaign Types
In the mobile marketing campaign examples that follow, here are some common themes that may be visible:
- Raising brand awareness amongst the target audience.
- Retaining customers and increasing their overall customer lifetime value.
- Post-sales customer servicing and seamless onboarding.
- Gaining legitimate opt-in requests by offering immediate value.
- Notifying smartphone users of any ongoing promotions.
- Sharing real-time updates through push notifications on mobile apps.
- Collecting invaluable feedback.
- Running an effective referral campaign.
- Personalizing through dynamic content.
- Keeping a tab on user activities.
- Offering location-based services and offers.
- Upselling products or services to a targeted audience.
- Following up with transaction or trigger campaigns in response to a user’s action or inaction.
- Winning back the customers who are on the brink of churn.
Awareness campaigns assist in spreading the word about the value of your app. Some companies achieve this through mobile ads on social media channels, while others find innovative ways to demonstrate their value by providing an immediate solution to a common problem.
Many other aspects and concepts of Mobile Marketing have yet to be addressed. Join DelhiCourses to gain a comprehensive understanding of Digital Marketing fundamentals while also learning from industry experts.
About the Author- Gaurav.digital is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its best digital marketing training in Delhi.
