To keep fit, incorporate healthy habits, track proper nutrition, don’t miss training or keep mindfulness: the results people try to achieve via their digital helpers are diverse, and the productivity of such an approach can differ significantly. Statistics says that every fourth app downloaded on GooglePlay was used just once: obviously, users didn’t discover in the product what they counted on.
People can experience all the gamut of feelings dealing with the solutions specifically tailored for their needs: from joy and gratitude to irritation and disappointment. And if you’re planning to create a health & fitness app, set the aim to leave your visitors on the positive side of their experience.
What makes health and fitness apps in-demand products?
Healthy well-being is priceless, and as people recognize that fact, they try to contribute enough in lifestyle changes and acquiring new habits in order to improve their feelings. Guiding them in this process is not only extremely interesting, but a profitable activity. In case you’re intending to create a health & fitness app, fruitful cooperation leads to a harvest of gratitude and financial remuneration.
The task to create a health & fitness app means to build a specific program product with engaging design and easy-to-use functionality targeting to help users achieve their goals.
Let’s investigate the most desirable public samples of such kinds of digital products.
Top-rated solutions in the industry
When you’re just at the start of your journey, it will be a good practice to keep in mind the enterprises which have deserved users’ favor in their segments. Before you jump into a business adventure which is rotated around the idea to create a health & fitness app, define the existing programs that inspire you with ideas, design or advanced features.
Nike Training Club is a sample of workout app, which equips athletes with the information support and convenient tools on their way to learn the right exercises and don’t escape training in accordance with timetable. The app offers users a plethora of workouts allowing them to exercise different parts of the body. As most users get used to verifying their activity with notifications and indicators on wearable devices, it’s essential to create a health & fitness app accommodating it to the gadgets.
Fooducate empowers users to count calories, check carbon, fat and protein, and follow nutrition recommendations. Intending to create a health & fitness app, consider diet & nutrition apps as a room for creativity. For example, Fooducate sometimes offers doubtful advice/recipes on proper nutrition, add to this incompatibility with wearable devices, and you’ll see the direction for improvement.
Focusing attention on a specific problem: to gain weight/ to keep weight/ to lose weight, you can collect a storehouse of appropriate recipes, nutrition and hydration recommendations, and make sure users are equipped completely to reach their goals.
Fitbit belongs to the class of health monitoring apps which serve as a tool for
tracking steps, distance, heart rate and other indicators, significant for physical state assessment. Fitbit is loved by fitness adherents as one of the most available and convenient trackers.
Blood pressure, oxygen saturation… what’s better: to add new indicators or to polish the exactness of the existing ones, it’s up to you.
To build a single-featured app or to mix various functionality in one? To focus on original design or to invest more into additional features? You’ll face a lot of questions when inventing your own health & fitness app.
Anyway, you’re on the promising path: this segment demonstrated 84% growth in 2020, and the tendency, catalyzed by the pandemic, is still continuing. Every year more and more downloads of this type of program are registered by statistics.
How to turn their weaknesses into strengths of your product
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Narrow your audience
Focus on the specific audience tailoring the app exactly for their needs. No doubt, there’s always a temptation to make a universal product when you’re starting to create a health & fitness app. But in the long distance, it can be a more winning strategy to make a product for a limited public. For example, Sweat was launched to inspire women to give work to their muscles and, particularly, return fit after giving birth. It contains toning up exercises, postpartum adaptation to physical activity and lifting heavier weights.
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Restrict the domain of expertise
Different kinds of physical activity require separate approach and expertise, and as there a lot of sports people are engaged in, concentrate your efforts to create a health & fitness app specifically for those who love running, stand-up paddle boarding, hiking, swimming, canoeing or something else. If you build the best in class app for fanatics of free divers, the chances to become noticed are higher than in case with a product that fits everyone.
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Find your own shtick
Access to author training methods or humorous communication paired with elements of gamification… whatever it is, try to create a health & fitness app standing out from competitors. Search for unique features and catchy design trends in order to surprise users and gain their curiosity and loyalty.
Why to create a health & fitness app in outsourcing is a rewarding idea
Since you decided to be in the game, selecting an appropriate contractor becomes a priority that shapes the future trajectory of product development. Considering three types of possible cooperation: freelancers, in-house team or software agency, sensibly weigh all the advantages and shortcomings linked to the choice. We’re sure that
- a balanced budget without excessive expenses,
- synergistic effect in co-creativity caused by well staffed team and established processes,
- an expert approach with proven track of practice-tested solutions
- matter much when it comes to creating a health & fitness app.
That’s why we invite you to look closely at cooperation with an outsourcing team. The lack of expertise in the industry and unawareness in technologies won’t serve as an obstacle on the way to create a health & fitness app. Dealing with a qualified and customer-friendly design/development agency, you communicate not with weak-willed performers, but with partners and advisors in the area of design and technologies. Equipped with an opportunity to rely on a fully staffed team of temporary colleagues with clear understanding of the domain, any entrepreneur can count to be guided when passing fairway or river thresholds in order to get exactly where one intended. So, don’t hesitate to lean on the knowledge and experience of a trustworthy outsourcing company in order to accelerate realization of the plans and entering the market just on time.
