Are you new to the world of social media marketing? Well, boy do we have a myth or two for you! With this blog post, we’ll break down some common misconceptions that people have about social media marketing. We’ll also show how to use its features to your advantage and give you a good sense of what it takes to create a successful online presence.
So where do these myths come from? Well, they make the rounds because they sound plausible enough. But like most things that sound too good to be true, there’s always some truth behind the myth. So let’s take a look at some common myths about social media marketing and see where the truth lies.
Myth #1: Social Media Marketing Is Free
First of all, let’s clear one thing up: social media marketing is not entirely free. You still have to shell out money to get started with your business’ SEO campaign, including domain costs and hiring a developer for your sales website.
So, while social media marketing will give your business a boost in the beginning, it’s not going to be free. It is, however, reasonably priced and can benefit your business with increased awareness and brand recognition. However, keep in mind that Facebook ads are costly and other forms of social media marketing may not work for your own unique needs.
Myth #2: Social Media Marketing Means Leaving Your Office
This is actually one of the most common misconceptions about social media marketing today. When people think of social media marketing, they usually have a specific image in mind: one that involves sitting at home and posting updates to your social media profiles.
The truth is that you can do a lot of your social media marketing right from the comfort of your own home office. You can start by creating a Twitter account, Facebook page and LinkedIn profile while spending some time reading through tips on how to improve your content. You can also post regular updates using the tools provided by companies like Buffer.
Myth#3: Do I need lots of followers in order for my posts to work?
Follower count isn’t important in a general sense. The way you see your followers can tell you all you need to know about the quality of your content. You should give all your attention to creating awesome content (and, remember, the more followers you have, the more awesome it is).
The most important thing about SMM is that it works for any type of business. There’s nothing “magical” or “complex” about it. If you create great content and consistently submit it every day, your fans will end up following you and sharing things on their own.
Myth#4: I should post interesting stuff on my Facebook page just to get more likes.
No. The number of likes isn’t important, and it’s not the only thing you should be concerned about. You want to grow a community of loyal fans (these are the people who will be most interested in your brand) and make your Facebook page as professional as possible. The more professional it is, the more people will trust what you have to say.
One of the most important aspects of any social media campaign is content. The type of content doesn’t matter (and sometimes it’s better to post less content). What matters is that you give your fans a reason to follow you and interact with you regularly.
Conclusion
Social media marketing (SMM) is one of the most effective ways to market your business, but it can be hard to know what you should or shouldn’t do. With the amount of information out there, it’s easy for myths to take hold and spread. In this post, we’ll bust some of those myths so you have a better idea of how to use SMM correctly!
