Packaging plays a significant role in driving sales. In today’s era of consumerism, brands need to stand out from their competitors through innovative designs that engage customers emotionally and visually. And they should do so without breaking the bank.
There are four key areas of ecommerce packaging trends that need attention: visual appeal, user experience, environmental impact, and lastly, brand integrity. For example, you want to ensure that the colors and graphics are pleasing to the eye. Also, you want to eliminate the possibility of leaving behind harmful chemicals or toxins. Lastly, you want to create a package that reflects your company’s values and mission statement.
There are several ways through which manufacturers can create effective packaging solutions that meet customer expectations at a budget-friendly price. These include custom printing, 3D printing, laser cutting, die casting, and injection molding, among other methods. Read on to discover new insights into each solution.
How do innovative packaging trends inspire small businesses?
Customers who receive a high-quality package with a unique logo design will likely remember and recommend your company to friends. As such, they can become evangelists for your brand. They also tend to feel gratitude toward the company that delivered the package. Therefore, providing a beautiful and memorable experience for these customers makes sense.
6 Innovative e-commerce packaging solutions
Custom Printing
This method involves creating unique packaging designs based on the client’s needs. It is one of the most popular options available for eCommerce sellers as it offers excellent flexibility and customization. This type of packaging also allows you to use your company’s existing branding and marketing material.
The main advantage of this option is that it does not require additional equipment or machinery. However, it comes with some limitations. For example, the design must be created manually and cannot be altered after production. Moreover, it takes longer than other methods to produce.
3D Printing
This method uses computerized machines to print out objects from digital files. It is used widely in the medical industry and is becoming increasingly popular in retail. This technique enables designers to create complex shapes and textures without worrying about the final appearance.
It is ideal for producing small quantities of items like jewelry, toys, figurines, etc. However, it requires specialized software and expensive equipment. Furthermore, it isn’t easy to scale down the size of the printed object.
The versatility of branded tape
In addition to holding the box together, the tape serves as excellent advertising for real estate. The company’s colors and logo complete the trifecta of sealing, reinforcing, and branding by being added. Consider utilizing branded strapping tape to eliminate exterior binding.
Make the unboxing experience memorable
Every time a consumer opens a box, it should be with the same sense of anticipation as receiving a precious present. By exceeding customers’ expectations, unboxing offers a chance to increase loyalty. Several techniques include:
- Inserting colored tissue paper
- Including a unique thank-you message
- Including promotional codes, deals, or upsells
Add an extra present or sample
Ensuring the item will fit in a typical mailbox and that it would be simple to open are additional methods to enhance the client experience. As part of an all-encompassing marketing plan, the overall experience must make your consumer feel unique and encourage them to make more purchases.
Shift to flexible packaging
A box or solid plastic container may not always be the best option. Instead of using cumbersome packed drinks and plastic bottles in pouches. The necessity for a more giant box with more space results from the bottles’ excessive weight and height additions.
Instead of using a cardboard box, try to stuff more minor things inside a mailer or courier bag. Customers want businesses to use less packaging so that there is less garbage for them to cope with.
The Bottom Line
With the rise of online retailing came the demand for innovative packaging solutions that better display goods. Companies face limited shelf space, high shipping costs, and tight margins today. They must compete against other sellers who spend thousands or even millions of dollars on advertising. As these stores fight to survive, they look for ways to improve their bottom line.
