domain rating

Domain Rating | Knowledge Base

Table of Contents

The Domain Rating is a score that measures how many and how good of a domain’s backlinks are. An authority score is used by search engines to determine how authoritative a site is, so that it can be ranked higher in search results. It’s scaled from 1 to 100, with 100 being the highest.

Do-follow links from a quality site signal to search engines that the content on that site is authoritative, fresh, and relevant to the topic.

You can think of a backlink as a referral if you want. You might ask a friend who frequents local restaurants and went to culinary school if you want to try a new restaurant. Any restaurant he/she recommends you trust will have quality food and service because you trust their taste. In the same way, getting a backlink from a quality site to your own does the same thing; it passes the signal of trust, relevance, and quality to a domain because it has those characteristics.

You need high quality, relevant, fresh, and authoritative content on your site to get links from other sites. Marketing pros can do a lot to get backlinks and improve domain ranking, including but not limited to acquiring lost and broken links, acquiring competitors’ lost and broken links, guest blogging and repurposing content.

SEO companies like AHREFs, Moz, and SEMRush have tools that measure domain authority based on their own metrics. The important thing to remember is that none of these tools are a factor in Google’s ranking algorithm, they are merely predictive measurement tools.

Share this article:
You May Also Like