YouTube has always been a remarkable platform for creators, artists, and chefs. They can easily showcase their talents and grow an impressive following on YouTube. As someone who wants to run a cooking channel, there is so much you can do to promote it and grow as a YouTuber.
As a chef, you must put time, energy, and effort into cooking fresh new recipes. Thus, running a cooking channel is not just being a regular YouTuber. The work doubles when you want to grow on YouTube.
However, there are several promotional strategies that you can leverage to grow your channel. In this blog post, we have made things easier for you. Just follow the inexpensive and effortless tips mentioned below and effectively promote your cooking channel.
Make a good first impression through a YouTube banner
Your channel homepage is going to be your first impression to a potential audience. First impressions matter, thus, you should make sure to stand out. If you fail to impress people with your first impression, they will just log off or watch a different YouTuber. After all, there are indeed a lot of YouTube chefs out there.
In most cases, your YouTube banner will be the first thing your potential audience will come through. Therefore, to make a good first impression, it is very important to put up a striking YouTube banner. This will attract the viewers and make them dive further into your channel. However, make sure to stay on brand while you design it. If your channel is about cooking sweet dishes, add some colorful cake and sprinkles graphics to give people a hint about your channel.
While you are a cooking expert, creating an attractive and professional YouTube banner might not be your cup of tea. However, there are plenty of online tools that can assist you. For instance, PosterMyWall has plenty of free YouTube banner templates that can help you design your YouTube banner. As they are easily customizable, simply add some pictures and text, and you will have an extraordinary banner ready for your channel in minutes.
Social Media
Different marketing strategies work well for different types of businesses. However, social media promotion works for nearly everything. Use social media platforms to bring more traffic to your YouTube channel. Make yourself easily accessible. Try to have a good presence on all major social media platforms. These include but are not limited to Facebook, Instagram, TikTok, and Twitter.
There are a lot of creative ways to use social media that can make people check out your YouTube channel. Some of them are as follows:
- Go over the recommended video specs for each platform. Optimize your video accordingly and post them. Avoid posting a link to your YouTube video on every channel. Instead, try teasing the audience with native videos.
- Take pictures of the dishes you cook and ask people to see the process by going to your YouTube channel. Make sure to post colorful graphics on posts and stories that advertise your channel and your videos.
- Interacting with your followers is the best way to promote on social media. Occasional giveaways and contests never fail to work. Challenge people to try one of your recipes and then share their content on your page. You can also do live Q&A sessions to connect with your audience.
Too much social media can be overwhelming. Thus, be smart about the frequency you post. Moreover, ensure to have the brand’s overall feel and look consistent everywhere.
Work with other YouTubers
Partnering with other YouTubers is another way to broaden your reach. Popular YouTubers have been using this strategy for years and it is working brilliantly. Big YouTube personalities can help you get into highly engaging communities. They can also help you with new content when you are out of new ideas.
However, there is one rule to any successful collaboration: Be authentic. Look for YouTubers that represent values aligned with your brand. You do not necessarily need someone with another cooking-related channel. You can just invite someone to cook a meal with you, as long as they are influential in the industry.
YouTube channel art
Thumbnails for YouTube videos matter a lot, maybe even more than titles. YouTube creates an automatic thumbnail for all videos, but they can be blurry or irrelevant. To boost your views and promote your channel, create eye-catching custom thumbnails for your videos.
Although you can just post videos on YouTube, there is a lot more you need to do to promote them. The graphics on your YouTube channel plays a vital role in growing your channel. They do not just catch people’s attention, but it also shows how professional and serious you are about your YouTube channel.
For a chef, designing attractive graphics and custom thumbnails might not be easy. But don’t worry, we have it all sorted up for you. You can use PosterMyWall to design attractive YouTube channel art for your cooking channel. Just customize the free templates available and use them on your channel to attract more people.
Become the top cooking channel on YouTube
Running a YouTube cooking channel can be exceptionally satisfying. Especially, when your audience shares the dishes they made using your recipes and cites you as the inspiration. Making your channel reach the top has never been so easy. Just follow these strategies, gain popularity, and experience the widest reach as an online chef.
